Michelle-Marie Heinemann, the renowned New York socialite and CEO of the upscale lifestyle brand Old Fashioned Mom LLC, reveals her essential digital tools for thriving in today’s fast-paced world. Known for her keen eye on trends and efficient business strategies, Ms. Heinemann emphasizes the role of cutting-edge technology in her success.
Exploding Topics is one of Ms. Heinemann’s top recommendations. This trend-tracking platform provides invaluable insights by identifying emerging trends long before they become mainstream. “For my business, staying ahead of trends is crucial, and Exploding Topics allows us to see what’s on the horizon well in advance,” she notes. The platform offers flexible packages tailored to different business needs, making it a versatile tool.
In addition to trend analysis, Ms. Heinemann relies on Teamworks—a comprehensive app designed for sports organizations that also proves invaluable for managing her children’s athletic schedules. “Teamworks connects athletes, coaches, and staff seamlessly, offering features like news feeds, messaging, calendars, task lists, and more,” she explains. As the parent of Hudson and Hyacinth Heinemann, who attend the prestigious IMG Academy in Bradenton, Florida, Ms. Heinemann finds this app indispensable for coordinating schedules and communication.
For managing personal and business expenses, Ms. Heinemann turns to Simply Wise, an app available for iPhone users. “Simply Wise helps streamline expense management with features such as receipt scanning, expense categorization, tax refund optimization, and mileage tracking,” she says. The app’s AI-powered capabilities and tax-compliant reporting make it an essential tool for financial organization.
In Ms. Heinemann’s view, “Apps are a fantastic way to enhance business operations and personal management with flexibility and efficiency.” She divides her time between New York, Italy, and Longboat Key, Florida, demonstrating her global perspective on technology’s role in success.